Reporting
Channels

Ad Channels

1min
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When you use one of Weberlo’s ad integrations, an ad channel is automatically created. These integrations provide advanced tracking capabilities, including:

  • Pulling ad spend data and impressions directly from the ad platform.
  • Calculating CPA (Cost per Acquisition) and ROAS (Return on Ad Spend) based on server-side conversions, making it far more accurate than relying on the pixel from the ad platform.

Since ad platforms typically undervalue conversions due to browser tracking limitations, Weberlo’s server-side conversion tracking ensures better attribution and optimization.

To enable ad integrations, you need to set custom URL parameters on your ads (not UTMs). These parameters allow Weberlo to match ad clicks with actual conversions seamlessly.

Supported Ad Platforms:

  • TikTok Ads
  • Facebook Ads
  • Google Ads
  • Bing Ads



Updated 16 Feb 2025
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