Conversion API
Google Ads
5min
To integrate Google Ads Conversion API with Weberlo, you first need to create two conversion goals:
- Weberlo Lead – Tracks new leads (form submissions).
- Weberlo Purchase – Tracks completed purchases.

- Navigate to Goals → Summary → Create Conversion Action.
- Choose "Conversions offline"

- Choose Import.
- Choose "CRMs, files, or other data sources".
- Choose "Track conversions from clicks".
- Choose "Skip this step and set up a data source later".
- Continue

Once the conversion action is created, go to its settings:
- Choose whether this action should be a Primary Goal (used for ad optimization) or a Secondary Goal (for tracking only).
- Save and complete the setup.

After saving, open the conversion action settings.
- Look at the URL and find the ctId parameter.
- Copy the ctId value.
- Paste the ctId into Weberlo’s Google Ads Conversion API Integration settings.