Conversion API

Google Ads

5min

Setting Up Conversion Actions in Google Ads

To integrate Google Ads Conversion API with Weberlo, you first need to create two conversion goals:

  • Weberlo Lead – Tracks new leads (form submissions).
  • Weberlo Purchase – Tracks completed purchases.

Step-by-Step Guide

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  1. Go to Google Ads.
  2. Navigate to Goals → Summary → Create Conversion Action.
  3. Choose "Conversions offline"
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  1. Choose Import.
  2. Choose "CRMs, files, or other data sources".
  3. Choose "Track conversions from clicks".
  4. Choose "Skip this step and set up a data source later".
  5. Continue
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Once the conversion action is created, go to its settings:

  • Choose whether this action should be a Primary Goal (used for ad optimization) or a Secondary Goal (for tracking only).
  • Save and complete the setup.
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After saving, open the conversion action settings.

  1. Look at the URL and find the ctId parameter.
  2. Copy the ctId value.
  3. Paste the ctId into Weberlo’s Google Ads Conversion API Integration settings.



Updated 24 Feb 2025
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