Conversion API

Google Ads

4min

Setting Up Conversion Actions in Google Ads

To integrate Google Ads Conversion API with Weberlo, you first need to create two conversion goals:

  • Weberlo Lead – Tracks new leads (form submissions).
  • Weberlo Purchase – Tracks completed purchases.

Step-by-Step Guide

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  1. Go to Google Ads.
  2. Navigate to Goals → Summary → Create Conversion Action.
  3. Choose Website Conversion.
  4. Select Create a Manual Event.
  5. Name the conversion action Weberlo Purchase.
  6. Follow the setup prompts to complete the conversion action creation.

Once the conversion action is created, go to its settings:

  • Choose whether this action should be a Primary Goal (used for ad optimization) or a Secondary Goal (for tracking only).
  • Save and complete the setup.
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After saving, open the conversion action settings.

  1. Look at the URL and find the ctId parameter.
  2. Copy the ctId value.
  3. Paste the ctId into Weberlo’s Google Ads Conversion API Integration settings.



Updated 09 Feb 2025
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