Conversions
The Conversions Page in Weberlo provides a complete breakdown of all tracked conversions. This page helps you understand which marketing efforts are driving results by showing first and last touchpoints for each conversion.
The Conversions Page includes four tabs, each representing a key conversion goal in Weberlo:
- Form Submits – Tracks users who have filled out a form on your website, leaving their email address.
- Orders – Shows completed purchases from your customers.
- Refunds – Displays refunded transactions to help you analyze customer retention and refund trends.
- Recurring Payments – Tracks ongoing subscription-based payments, giving insights into customer lifetime value (LTV).
For each conversion, Weberlo provides first-touch and last-touch data, giving you insights into:
- Where the user first came from – Which marketing channel initially brought them in.
- What they did last before buying – The final action or page that influenced their purchase decision.
These two moments are critical in the customer journey, as they highlight both the acquisition source and the final conversion trigger.
If you need to see the entire customer journey beyond just the first and last touchpoints, you can easily find the customer by searching their email in the Activity Page. This will reveal every interaction they had with your website, including ad clicks, page visits, and conversions.
