Tracking Links with UTMs

utm tracking codes allow you to measure exactly where your traffic is coming from and which campaigns drive the most conversions by adding utm parameters to your links, you can analyze performance across different marketing channels and optimize your efforts creating a utm link a utm link consists of a base url followed by utm parameters below is an example https //example com?utm source=facebook\&utm medium=social\&utm campaign=summer sale\&utm content=discount banner breakdown of utm parameters url the website’s address, which should start with http // or https // ?utm source identifies the main source of the campaign (e g , facebook, instagram, google) ?utm medium specifies the type of traffic (e g , social, email, cpc) ?utm campaign names the campaign or ad (e g , summer sale) ?utm content differentiates specific elements within the campaign (e g , discount banner) utm use cases utms can be used to track different marketing channels effectively tracking referral or affiliate sales example utm source=website com\&utm medium=referral useful for tracking sales or leads coming from third party websites, affiliate partners, or referral programs tracking podcasts or tv mentions example buy a separate, easy to remember domain (e g , getmyproduct com) and set it to redirect to your website with utm parameters utm medium=podcast helps track conversions from audio based platforms where direct link clicking is not possible tracking youtube videos example utm source=youtube\&utm medium=video\&utm campaign=video name allows marketers to analyze which youtube videos drive the most traffic and conversions tracking social media posts or bio links example utm source=instagram\&utm medium=biolink useful for tracking traffic from instagram, tiktok, or other platforms where links are placed in bios or posts organizing utms with a spreadsheet to maintain consistency and avoid errors, it's best to document utms in a spreadsheet here’s an example format campaign name source medium content final url summer sale facebook social discount ad https //example com?utm source=facebook\&utm medium=social\&utm campaign=summer sale\&utm content=discount ad podcast promo podcast podcast episode 10 https //example com?utm source=podcast\&utm medium=podcast\&utm campaign=episode 10 youtube ad youtube video product demo https //example com?utm source=youtube\&utm medium=video\&utm campaign=product demo by using a structured spreadsheet , you ensure that utm parameters remain consistent and avoid duplicate or incorrect tracking data this helps analyze your marketing performance more effectively by properly using utms, you can analyze your marketing performance with precision, optimize strategies, and maximize your return on investment