Organic Channels
Weberlo also provides predefined organic channels to classify non-paid traffic sources automatically:
- Direct: Users who visit your website by entering the URL directly into their browser.
- Social: Traffic from social media platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Organic Search: Visitors who arrive via search engines like Google or Bing without clicking on ads.
- Email: Traffic from email campaigns; for accurate tracking, enable UTM auto-tagging in your email marketing tool.
- Paid Ads: Matches utm_medium=cpc. This is not traffic from Weberlo’s ad integrations but instead applies when tracking ad clicks as "organic" traffic.
- Other: When traffic doesn’t fit into any predefined category, it gets assigned here.
- None: Server-side conversions without attribution. This happens when no identifiable source is available, such as manually imported conversions.
Workspaces on the Business and Enterprise plans can create custom channels with their own UTM rules. This allows full flexibility in defining traffic sources beyond the default classification.
Consider a scenario where multiple team members create UTM links inconsistently:
- One person uses utm_source=fb
- Another uses utm_source=facebook
Both are referring to Facebook traffic, but without standardization, reporting may be inaccurate. With a custom channel, you can create a rule that groups both utm_source=fb and utm_source=facebook into a single Facebook channel. This ensures consistent reporting and avoids fragmented data.
By using channels effectively, Weberlo helps you track and attribute marketing performance with clarity and precision.
