Organic Channels

weberlo also provides predefined organic channels to classify non paid traffic sources automatically direct users who visit your website by entering the url directly into their browser social traffic from social media platforms like facebook, instagram, linkedin, and twitter organic search visitors who arrive via search engines like google or bing without clicking on ads email traffic from email campaigns; for accurate tracking, enable utm auto tagging in your email marketing tool paid ads matches utm medium=cpc this is not traffic from weberlo’s ad integrations but instead applies when tracking ad clicks as "organic" traffic other when traffic doesn’t fit into any predefined category, it gets assigned here none server side conversions without attribution this happens when no identifiable source is available, such as manually imported conversions workspaces on the business and enterprise plans can create custom channels with their own utm rules this allows full flexibility in defining traffic sources beyond the default classification consider a scenario where multiple team members create utm links inconsistently one person uses utm source=fb another uses utm source=facebook both are referring to facebook traffic, but without standardization, reporting may be inaccurate with a custom channel , you can create a rule that groups both utm source=fb and utm source=facebook into a single facebook channel this ensures consistent reporting and avoids fragmented data by using channels effectively, weberlo helps you track and attribute marketing performance with clarity and precision