---
title: Server-Side Conversions
slug: server-side-conversions
docTags: 
createdAt: 2023-10-30T18:25:43.188Z
---

### Why Use Server-Side Conversions?

JavaScript snippets help track everything happening on the website’s front end, such as page views and form submissions. However, actual **sales transactions** often occur in the backend, meaning they aren't directly captured by front-end tracking alone. To ensure accurate reporting and proper attribution, Weberlo relies on **server-side conversions**.

### How Do Server-Side Conversions Work?

Server-side conversions allow you to send **sales data** directly from your backend systems to Weberlo. This ensures:

- **Accurate Sales Tracking** – Capture every sale, even those processed offline or via third-party services.
- **Bypassing Browser Limitations** – Avoid issues caused by ad blockers and cookie restrictions.
- **Reliable Attribution** – Ensure transactions are attributed correctly to the right marketing sources.

### Setting Up Integrations

Weberlo offers multiple ways to import **server-side conversion data**.

**Direct Cart Integrations:**

- Shopify
- WooCommerce
- BigCommerce
- ClickFunnels
- Kajabi
- GoHighLevel
- ThriveCart

**Payment Gateway Integrations:**

- Stripe
- PayPal

**Other Integrations Methods:**

- API
- Zapier
- Make

### Choosing the Right Integration

Ideally, use a **direct cart integration** because it is easier to set up and provides better attribution. If that’s not possible, you can connect to a **payment gateway** (e.g., PayPal or Stripe). However, payment gateways can have attribution challenges since the purchase email often differs from the opt-in email or may not be available at all.

If you choose to connect a **payment gateway**, ensure that you **do not simultaneously connect a cart system** that already integrates with the same gateway, as this may result in **duplicate conversions**.

Other alternatives include using the **API** to pass server-side conversions or utilizing **Zapier/Make** to integrate with various platforms.