---
title: Organic Channels
slug: organic-channels
docTags: 
createdAt: 2025-02-08T13:57:42.964Z
---

![](https://api.archbee.com/api/optimize/S2Da3xCwaNzg0SGdyXKWw/HLAKHE7xKtRFSEvRS-Jnw_image.png)

Weberlo also provides predefined organic channels to classify non-paid traffic sources automatically:

- **Direct**: Users who visit your website by entering the URL directly into their browser.
- **Social**: Traffic from social media platforms like Facebook, Instagram, LinkedIn, and Twitter.
- **Organic Search**: Visitors who arrive via search engines like Google or Bing without clicking on ads.
- **Email**: Traffic from email campaigns; for accurate tracking, enable **UTM auto-tagging** in your email marketing tool.
- **Paid Ads**: Matches utm\_medium=cpc. This is **not** traffic from Weberlo’s ad integrations but instead applies when tracking ad clicks as "organic" traffic.
- **Other**: When traffic doesn’t fit into any predefined category, it gets assigned here.
- **None**: Server-side conversions without attribution. This happens when no identifiable source is available, such as manually imported conversions.

Workspaces on the **Business** and **Enterprise** plans can create **custom channels** with their own UTM rules. This allows full flexibility in defining traffic sources beyond the default classification.

![](https://api.archbee.com/api/optimize/S2Da3xCwaNzg0SGdyXKWw/XUuKM92igUH6vKyDP9nOf_image.png)

Consider a scenario where multiple team members create UTM links inconsistently:

- One person uses utm\_source=fb
- Another uses utm\_source=facebook

Both are referring to Facebook traffic, but without standardization, reporting may be inaccurate. With a **custom channel**, you can create a rule that groups both utm\_source=fb and utm\_source=facebook into a single **Facebook** channel. This ensures consistent reporting and avoids fragmented data.

By using channels effectively, Weberlo helps you track and attribute marketing performance with clarity and precision.