Getting Started
Creating links
2min
Effective digital marketing campaigns are monitored using a variety of tools, including
UTM tracking codes are essential tools in data analytics tools. The UTM codes help you identify the best-performing content based on your marketing goals.
![Utm link Utm link](https://images.archbee.com/S2Da3xCwaNzg0SGdyXKWw/hKVyjSksxGHy8R8u7Ij9y_064ca512-7cb5-40ee-b45f-5ed1b8894bb8.png?format=webp)
Utm link
This is an example of a UTM link. Let's break down the information.
![An example of a UTM link An example of a UTM link](https://images.archbee.com/S2Da3xCwaNzg0SGdyXKWw/63_f7WjAx_omfNUEKwDIq_33f36559-a0db-4ccd-8ace-1b4f643f081c.png?format=webp)
An example of a UTM link
URL : this is the website's address or URL. It's important to know if it starts with HTTP or HTTPS.
![his is the website's address or URL his is the website's address or URL](https://images.archbee.com/S2Da3xCwaNzg0SGdyXKWw/_ZK58EgqSO-9yxhXX_Z51_34659da8-565d-40ee-bd2a-568375c5099f.png?format=webp)
his is the website's address or URL
?utm_source : This is the main source of the campaign (Facebook, Instagram, Google).
![utm_source utm_source](https://images.archbee.com/S2Da3xCwaNzg0SGdyXKWw/Gimrwt_esKAV5ZmcFpXnO_e8dce035-7093-4edd-9bba-de62c1347afa.png?format=webp)
utm_source
?utm_medium : If it's under a specific group/page.
![utm_medium utm_medium](https://images.archbee.com/S2Da3xCwaNzg0SGdyXKWw/X5YuTlJojmgNKQ_fQHnPT_4b9f309f-3b88-40a1-8f9f-9b5b992582d4.png?format=webp)
utm_medium
?utm_campaign : Name of the campaign/ad.
![utm_campaign utm_campaign](https://images.archbee.com/S2Da3xCwaNzg0SGdyXKWw/kSudfqSRvgThzAPCoolgS_f1afe5f4-e0f8-420e-a64a-e4273cebe79f.png?format=webp)
utm_campaign
?utm_content : This is the subject of the campaign.
Whitespace is represented by %20. If your campaign subject needs whitespace, you should use this instead.
Updated 25 Mar 2024
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