Creating links

Effective digital marketing campaigns are monitored using a variety of tools, including

UTM tracking codes are essential tools in data analytics tools. The UTM codes help you identify the best-performing content based on your marketing goals.

This is an example of a UTM link. Let's break down the information.



URL : this is the website's address or URL. It's important to know if it starts with HTTP or HTTPS.

?utm_source : This is the main source of the campaign (Facebook, Instagram, Google).

?utm_medium : If it's under a specific group/page.

?utm_campaign : Name of the campaign/ad.

?utm_content : This is the subject of the campaign.

Whitespace is represented by %20. If your campaign subject needs whitespace, you should use this instead.