---
title: Conversions
slug: conversions
docTags: 
createdAt: 2023-10-30T18:28:20.131Z
---

The **Conversions Page** in Weberlo provides a complete breakdown of all tracked conversions. This page helps you understand which marketing efforts are driving results by showing **first and last touchpoints** for each conversion.

![](https://api.archbee.com/api/optimize/S2Da3xCwaNzg0SGdyXKWw/flVgicH_tKQGBYcKHcfZw_image.png)

### Conversion Goals (Tabs)

The Conversions Page includes four tabs, each representing a key conversion goal in Weberlo:

1. **Form Submits** – Tracks users who have filled out a form on your website, leaving their email address.
2. **Orders** – Shows completed purchases from your customers.
3. **Refunds** – Displays refunded transactions to help you analyze customer retention and refund trends.
4. **Recurring Payments** – Tracks ongoing subscription-based payments, giving insights into customer lifetime value (LTV).

### First & Last Touchpoint Data

For each conversion, Weberlo provides **first-touch** and **last-touch** data, giving you insights into:

- **Where the user first came from** – Which marketing channel initially brought them in.
- **What they did last before buying** – The final action or page that influenced their purchase decision.

These two moments are **critical in the customer journey**, as they highlight both the **acquisition source** and the **final conversion trigger**.

### Full Customer Journey

If you need to see the entire customer journey beyond just the first and last touchpoints, you can easily find the customer by **searching their email** in the **Activity Page**. This will reveal every interaction they had with your website, including ad clicks, page visits, and conversions.