---
title: Channels
slug: channels
docTags: 
createdAt: 2023-10-30T18:27:18.855Z
---

### What Are Channels?

![](https://api.archbee.com/api/optimize/S2Da3xCwaNzg0SGdyXKWw/eAXRtx_aMTWaltSJ0JLsF_image.png)

In Weberlo, **channels** help categorize traffic sources, making it easier to analyze how users arrive at your website. A channel can be:

- **A cold traffic channel** connected to an ad account.
- **A rule-based organic channel** where specific conditions (e.g., utm\_medium=email) assign traffic to a designated channel.