---
title: Ad Channels
slug: ad-channels
docTags: 
createdAt: 2025-02-08T13:55:11.396Z
---

![](https://api.archbee.com/api/optimize/S2Da3xCwaNzg0SGdyXKWw/2niRV8wDbs4QqINEK4v30_image.png)

When you use one of Weberlo’s **ad integrations**, an **ad channel** is automatically created. These integrations provide advanced tracking capabilities, including:

- **Pulling ad spend data and impressions** directly from the ad platform.
- **Calculating CPA (Cost per Acquisition) and ROAS (Return on Ad Spend)** based on **server-side conversions**, making it far more accurate than relying on the pixel from the ad platform.

Since ad platforms typically **undervalue conversions** due to browser tracking limitations, Weberlo’s server-side conversion tracking ensures **better attribution and optimization**.

To enable ad integrations, you need to **set custom URL parameters** on your ads (not UTMs). These parameters allow Weberlo to match ad clicks with actual conversions seamlessly.

**Supported Ad Platforms:**

- **TikTok Ads**
- **Facebook Ads**
- **Google Ads**
- **Bing Ads**