---
title: Activity
slug: activity
docTags: 
createdAt: 2023-10-30T18:28:11.189Z
---



The **Activity Page** in Weberlo allows you to track and analyze the complete customer journey of a single user. This powerful feature provides deep insights into how users interact with your website, from the moment they land to their final conversion.

![](https://api.archbee.com/api/optimize/S2Da3xCwaNzg0SGdyXKWw/bX5MzEKCrCASeYi93is6l_image.png)

### Three Tabs in the Activity Page

The Activity Page categorizes users into three groups based on their interactions:

1. **Visitors**
   - People who have interacted with your website but **have not** submitted a form or made a purchase.
2. **Leads**
   - Visitors who have filled out a form and left their **email address** but **have not yet made a purchase**.
3. **Customers**
   - Visitors who have **completed a purchase**, becoming paying customers.

### How It Works

1. **Search for a Lead or Customer**
   - Use the search bar to find users by their email address.
   - Instantly pull up their complete interaction history.
2. **Analyze the Customer Journey**
   - View all recorded interactions in chronological order.
   - Identify where a user first landed and which pages contributed to their conversion.
3. **Optimize Your Marketing Efforts**
   - Understand which ads, pages, and campaigns are driving conversions.
   - Detect drop-off points and improve user engagement.