---
title: Google Ads
slug: -W5v-google-ads
docTags: 
createdAt: 2025-02-09T13:38:25.002Z
---

### Setting Up Conversion Actions in Google Ads

To integrate **Google Ads Conversion API** with Weberlo, you first need to create two conversion goals:

- **Weberlo Lead** – Tracks new leads (form submissions).
- **Weberlo Purchase** – Tracks completed purchases.

### Step-by-Step Guide

::Image[]{src="https://api.archbee.com/api/optimize/S2Da3xCwaNzg0SGdyXKWw/ik5CXfMbtgCybK4qu95WA_image.png" size="94" width="907" height="798" position="center" showCaption="false"}

1. Go to [Google Ads](https://ads.google.com/).
2. Navigate to **Goals** → **Summary** → **Create Conversion Action**.
3. Choose "**Conversions offline**"

![](https://api.archbee.com/api/optimize/S2Da3xCwaNzg0SGdyXKWw/8tfgLib4ElVDMpuWNLu82_image.png)

1. Choose **Import**.
2. Choose "**CRMs, files, or other data sources**".
3. Choose "**Track conversions from clicks**".
4. Choose "**Skip this step and set up a data source later**".
5. Continue

![](https://api.archbee.com/api/optimize/S2Da3xCwaNzg0SGdyXKWw/6wmGTYAQQm4QrUYy8BmV7_image.png)

Once the conversion action is created, go to its **settings**:

- Choose whether this action should be a **Primary Goal** (used for ad optimization) or a **Secondary Goal** (for tracking only).
- Save and complete the setup.

![](https://api.archbee.com/api/optimize/S2Da3xCwaNzg0SGdyXKWw/79AX--955y8TTXgHWrbex_image.png)

After saving, open the **conversion action settings**.

1. Look at the URL and find the ctId parameter.
2. Copy the **ctId** value.
3. Paste the **ctId** into Weberlo’s **Google Ads Conversion API Integration** settings.